CK Underwear蓷出重量級全新系列《X》,找來四位重量級男星代言,分別是日本的足球明星中田英壽、西班牙網球名將Fernando Verdasco、暮光之城的Kellan Lutz以及True Blood 的 Mechad Brooks,以「Mark Your Spot」為題,開始全新系列的行銷宣傳。老實說,光是看到這四位男星的代言就真是夠吸引人了,陣仗龐大,就連ck官方也相當看好這波新系列的上市以及銷售狀況。
中田英壽
西班牙網球名將 Fernando Verdasco
西班牙網球名將 Fernando Verdasco
Mechad Brooks
Mechad Brooks
Kellan Lutz
Kellan Lutz
現在其實只要點進CK Underwear官網http://www.cku.com/home/index.jsp,首頁即在強打該系列,而且廣告真的拍的很棒,完全地運用了X的概念,特別是搭上了underwear讓人更是充滿遐想以及想像空間。
而這次的X系列主要分兩種,一種是比較以棉為主的,穿起來基本上會比較舒適、柔軟,對於習慣穿棉質的人來說,會是比較好的選擇,但相對來說,就比較沒那麼低腰。
X Cotton hip briefCotton modal stretch hip brief. Body-defining fit. Luxurious knit blends the comfort of cotton with the soft texture of modal. Added stretch enhances comfort and shape retention. Contour pouch. Big, bold tempest, infinity repeat woven jacquard logo on waistband. Embossed X patch with logo overlay at center front. Imported. 55% cotton, 37% modal, 8% elastane.
三角的系列定價是22美元,有白、黑、水藍、粉紅四色
X Cotton trunkCotton modal stretch trunk. Body-defining fit. Luxurious knit blends the comfort of cotton with the soft texture of modal. Added stretch enhances comfort and shape retention. Pouch front. Big, bold tempest, infinity repeat woven jacquard logo on waistband. Embossed X patch with logo overlay at center front. Imported. 55% cotton, 37% modal, 8% elastane.
四角的則定價26美元,一樣有白、黑、水藍、粉紅四色
另一系列則是比較以尼龍為主,也比較強調低腰,基本上就是根steel後來主打的系列成分差不多,我是覺得比較好穿,也比較不容易變形,所以如果真的要買,會建議買這系列,重點是強調低腰,穿牛仔褲搭配也比較好看。
X Micro hip briefMicrofiber stretch hip brief. Body-defining fit. Smooth, ultra-soft microfiber is lightweight and breathable. Added stretch enhances comfort and shape retention. Contour pouch. Big, bold crimson, infinity repeat woven jacquard logo on waistband. Embossed X patch with logo overlay at center front. Imported. 90% nylon, 10% elastane.
三角定價是24美元,有白、黑、紅三色
X Micro low rise trunkMicrofiber stretch low rise trunk. Body-defining fit. Smooth, ultra-soft microfiber is lightweight and breathable. Added stretch enhances comfort and shape retention. Pouch front. Big, bold crimson, infinity repeat woven jacquard logo on waistband. Embossed X patch with logo overlay at center front. Imported. 90% nylon, 10% elastane.
四角定價則是26美元,一樣有白、黑、紅三色
目前問過台灣專櫃,最快應該要三月底才會正式在台上市,預估價格1380左右吧。
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